Passenger Productions
Format: Standard Def
Client: Northwestern College (Iowa)

We were approached by NWC to produce an admissions video for the school that showcased their standards of excellence while still being relevant to a younger audience. Working closely with the school and shooting over a five month period we were able to capture not only the pertinent information about the school but also the vibe that makes NWC such a great school.

Our students picked Passenger Productions from a selection of
demos--they called PP's work authentic, edgy and real. One student said, "I watch their stuff, and I believe them"--high praise from an
inherently skeptical teenager. We wanted to tell a story rather than
sell a product, and PP helped us do that. They were professional,
accommodating and enhanced our vision with their own creative
suggestions. The result, "Real.Northwestern.", has been called
"awesome," "amazing" and "wickedly brilliant" by viewers. Teens love it; even their parents are impressed.

Tamara Fynaardt
Public Relations